Browse Books: Business & Economics / Marketing / Research

The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell Cover Image
The Tipping Point: How Little Things Can Make a Big Difference (Paperback) By Malcolm Gladwell $18.99
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two By Al Ries, Jack Trout Cover Image
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (Paperback) By Al Ries, Jack Trout $21.99
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Organic Social Media: How to Build Flourishing Online Communities By Jenny Li Fowler Cover Image
Organic Social Media: How to Build Flourishing Online Communities (Paperback) By Jenny Li Fowler $42.89
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Breakout Brands: Why Some Brands Take Off...and Others Don't By Jared Schrieber Cover Image
Breakout Brands: Why Some Brands Take Off...and Others Don't (Hardcover) By Jared Schrieber $60.74
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The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars By Lee Frederiksen, Elizabeth Harr, Karl Feldman Cover Image
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars (Paperback) By Lee Frederiksen, Elizabeth Harr, Karl Feldman $18.95
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life By Rory Sutherland Cover Image
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback) By Rory Sutherland $19.99
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All By Seth Godin Cover Image
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Paperback) By Seth Godin $18.00
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Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association) By Ted Moser, Charlotte Bloom, Omar Akhtar Cover Image
Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association) (Paperback) By Ted Moser, Charlotte Bloom, Omar Akhtar $39.82
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Tableau for Dummies By Molly Monsey, Paul Sochan Cover Image
Tableau for Dummies (Paperback) By Molly Monsey, Paul Sochan $34.99 Email or call for price
How Brands Grow: What Marketers Don't Know By Byron Sharp Cover Image
How Brands Grow: What Marketers Don't Know (Hardcover) By Byron Sharp $65.52
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The End of Fashion: How Marketing Changed the Clothing Business Forever By Teri Agins Cover Image
The End of Fashion: How Marketing Changed the Clothing Business Forever (Paperback) By Teri Agins $16.99
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The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process By Timothy Galpin Cover Image
The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process (Paperback) By Timothy Galpin $57.40 Email or call for price
The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell Cover Image
The Tipping Point: How Little Things Can Make a Big Difference (Hardcover) By Malcolm Gladwell $30.00
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand By Al Ries, Laura Ries Cover Image
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Paperback) By Al Ries, Laura Ries $19.99
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Marketing Analytics: Essential Tools for Data-Driven Decisions By Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox Cover Image
Marketing Analytics: Essential Tools for Data-Driven Decisions (Hardcover) By Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox $39.95
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Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches By Patricia Leavy, PhD Cover Image
Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches (Paperback) By Patricia Leavy, PhD $75.00
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy By Anastasia Karklina Gabriel Cover Image
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (Paperback) By Anastasia Karklina Gabriel $57.19
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Start with the Story: Brand-Building in a Narrative Economy By Kristian A. Alomá Cover Image
Start with the Story: Brand-Building in a Narrative Economy (Hardcover) By Kristian A. Alomá $24.99
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The Brand Flip: Why Customers Now Run Companies and How to Profit from It (Voices That Matter) By Marty Neumeier Cover Image
The Brand Flip: Why Customers Now Run Companies and How to Profit from It (Voices That Matter) (Paperback) By Marty Neumeier $24.99
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When Coffee and Kale Compete: Become great at making products people will buy By Alan Klement Cover Image
When Coffee and Kale Compete: Become great at making products people will buy (Paperback) By Alan Klement $12.53
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The Illusion of Choice: 16 ½ psychological biases that influence what we buy By Richard Shotton Cover Image
The Illusion of Choice: 16 ½ psychological biases that influence what we buy (Paperback) By Richard Shotton $19.99
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age By Michael A. Hiltzik Cover Image
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age (Paperback) By Michael A. Hiltzik $18.99
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Hack The Buyer Brain By Kenda MacDonald Cover Image
Hack The Buyer Brain (Paperback) By Kenda MacDonald $20.99
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Interviewing Users: How to Uncover Compelling Insights By Steve Portigal Cover Image
Interviewing Users: How to Uncover Compelling Insights (Paperback) By Steve Portigal $44.99
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks By T. Calkins Cover Image
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Paperback) By T. Calkins $64.99
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Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response (Cashvertising Series) By Drew Eric Whitman Cover Image
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response (Cashvertising Series) (Paperback) By Drew Eric Whitman $18.95
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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains By Robert H. Lustig Cover Image
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains (Paperback) By Robert H. Lustig $20.00
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Market Research in Practice: An Introduction to Gaining Greater Market Insight By Paul Hague Cover Image
Market Research in Practice: An Introduction to Gaining Greater Market Insight (Paperback) By Paul Hague $67.14
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What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) By Melina Palmer Cover Image
What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research) (Paperback) By Melina Palmer $18.95
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The Giant's Ladder: The Science Professional's Blueprint for Marketing Success By Elizabeth Chabe Cover Image
The Giant's Ladder: The Science Professional's Blueprint for Marketing Success (Paperback) By Elizabeth Chabe $19.99
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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know By Markus Husemann-Kopetzky Cover Image
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know (Paperback) By Markus Husemann-Kopetzky $20.47
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Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time By Topher Kinsella, Rush Bartlett Cover Image
Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time (Hardcover) By Topher Kinsella, Rush Bartlett $34.99
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Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, By R. Jon MacDonald Cover Image
Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, (Hardcover) By R. Jon MacDonald $34.99
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The Growth Gears: Using a Market-Based Framework to Drive Business Success By Art Saxby, Pete Hayes Cover Image
The Growth Gears: Using a Market-Based Framework to Drive Business Success (Hardcover) By Art Saxby, Pete Hayes $25.99
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Competing on Thought Leadership By Robert Buday Cover Image
Competing on Thought Leadership (Hardcover) By Robert Buday $34.95
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Marketing Research: Methodological Foundations, 13th edition By Dawn Iacobucci Cover Image
Marketing Research: Methodological Foundations, 13th edition (Paperback) By Dawn Iacobucci $44.74
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Selling in Tough Times: Secrets to Selling When No One Is Buying By Tom Hopkins Cover Image
Selling in Tough Times: Secrets to Selling When No One Is Buying (Paperback) By Tom Hopkins $17.00
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Badass: Making Users Awesome By Kathy Sierra Cover Image
Badass: Making Users Awesome (Paperback) By Kathy Sierra $34.99
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses By Anne E. Beall Cover Image
Strategic Market Research: A Guide to Conducting Research that Drives Businesses (Paperback) By Anne E. Beall $9.99
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Brand Thinking and Other Noble Pursuits By Debbie Millman, Rob Walker (Foreword by) Cover Image
Brand Thinking and Other Noble Pursuits (Paperback) By Debbie Millman, Rob Walker (Foreword by) $19.95 Email or call for price
Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion By Indi Young Cover Image
Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion (Paperback) By Indi Young $48.00
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The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association) By Bernard Jaworski, Bob Lurie Cover Image
The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (American Marketing Association) (Paperback) By Bernard Jaworski, Bob Lurie $30.02
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Digital Marketing Analytics: In Theory And In Practice By Kevin Hartman Cover Image
Digital Marketing Analytics: In Theory And In Practice (Paperback) By Kevin Hartman $63.99 Email or call for price
Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers By Debbie Levitt Cover Image
Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers (Paperback) By Debbie Levitt $22.98
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The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars By Lee Frederiksen, Elizabeth Harr, Karl Feldman Cover Image
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars (Hardcover) By Lee Frederiksen, Elizabeth Harr, Karl Feldman $29.00
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Marketing with AI for Dummies By Shiv Singh Cover Image
Marketing with AI for Dummies (Paperback) By Shiv Singh $29.99
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Standout Startup By Allyson Letteri Cover Image
Standout Startup (Paperback) By Allyson Letteri $25.59
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Creator to Community Builder: Find Calm While Building Your Online Community By Deb Schell, Paul Nylander (Cover Design by), Danielle Anderson (Editor) Cover Image
Creator to Community Builder: Find Calm While Building Your Online Community (Paperback) By Deb Schell, Paul Nylander (Cover Design by), Danielle Anderson (Editor) $17.95
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Business & Economics / Marketing / Research