Browse Books: Business & Economics / Consumer Behavior

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond By Paco Underhill Cover Image
 Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Paperback) By Paco Underhill $17.00
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible By Brian Tracy Cover Image
 The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible (Paperback) By Brian Tracy $18.99
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influence: The Psychology of Persuasion (Collins Business Essentials) By Robert B. Cialdini, PhD Cover Image
 influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback) By Robert B. Cialdini, PhD $20.70 Email or call for price.
Flawless: Lessons in Looks and Culture from the K-Beauty Capital By Elise Hu Cover Image
 Flawless: Lessons in Looks and Culture from the K-Beauty Capital (Hardcover) By Elise Hu $29.00
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How to Win Friends & Influence People (Miniature Edition): The Only Book You Need to Lead You to Success (RP Minis) By Dale Carnegie Cover Image
 How to Win Friends & Influence People (Miniature Edition): The Only Book You Need to Lead You to Success (RP Minis) (Abridged / Hardcover) By Dale Carnegie $6.95
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Contagious: Why Things Catch On By Jonah Berger Cover Image
 Contagious: Why Things Catch On (Paperback) By Jonah Berger $18.99
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Influence, New and Expanded: The Psychology of Persuasion By Robert B. Cialdini, PhD Cover Image
 Influence, New and Expanded: The Psychology of Persuasion (Hardcover) By Robert B. Cialdini, PhD $35.00
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Mixed Signals: How Incentives Really Work By Uri Gneezy Cover Image
 Mixed Signals: How Incentives Really Work (Hardcover) By Uri Gneezy $28.00
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions By Dr. Dan Ariely Cover Image
 Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback) By Dr. Dan Ariely $18.99
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Exactly What to Say: Your Personal Guide to the Mastery of Magic Words By M Phil Jones Cover Image
 Exactly What to Say: Your Personal Guide to the Mastery of Magic Words (Paperback) By M Phil Jones $14.99
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Exactly What to Say: For Real Estate Agents By Phil M. Jones, Chris Smith, Jimmy Mackin Cover Image
 Exactly What to Say: For Real Estate Agents (Paperback) By Phil M. Jones, Chris Smith, Jimmy Mackin $17.39
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This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin Cover Image
 This Is Marketing: You Can't Be Seen Until You Learn to See (Hardcover) By Seth Godin $25.00
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History By Ben Mezrich Cover Image
 Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History (Hardcover) By Ben Mezrich $30.00
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The Human Element: Overcoming the Resistance That Awaits New Ideas By Loran Nordgren, David Schonthal Cover Image
 The Human Element: Overcoming the Resistance That Awaits New Ideas (Hardcover) By Loran Nordgren, David Schonthal $27.00
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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists By Shep Hyken Cover Image
 The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (Paperback) By Shep Hyken $19.95
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Pre-Suasion: A Revolutionary Way to Influence and Persuade By Robert Cialdini, Ph.D. Cover Image
 Pre-Suasion: A Revolutionary Way to Influence and Persuade (Paperback) By Robert Cialdini, Ph.D. $19.99
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The Data Detective: Ten Easy Rules to Make Sense of Statistics By Tim Harford Cover Image
 The Data Detective: Ten Easy Rules to Make Sense of Statistics (Paperback) By Tim Harford $18.00
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Winning on Purpose: The Unbeatable Strategy of Loving Customers By Fred Reichheld, Darci Darnell, Maureen Burns Cover Image
 Winning on Purpose: The Unbeatable Strategy of Loving Customers (Hardcover) By Fred Reichheld, Darci Darnell, Maureen Burns $30.00
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Dumb Money: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network) By Ben Mezrich Cover Image
 Dumb Money: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network) (Paperback) By Ben Mezrich $19.99
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Outcomes Over Output: Why customer behavior is the key metric for business success By Joshua Seiden Cover Image
 Outcomes Over Output: Why customer behavior is the key metric for business success (Paperback) By Joshua Seiden $14.68
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Emotional Design: Why We Love (or Hate) Everyday Things By Don Norman Cover Image
 Emotional Design: Why We Love (or Hate) Everyday Things (Paperback) By Don Norman $17.99
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Blueprint for Customer Obsession By B. A. Marbue Brown Cover Image
 Blueprint for Customer Obsession (Paperback) By B. A. Marbue Brown $19.13
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Misbehaving: The Making of Behavioral Economics By Richard H. Thaler Cover Image
 Misbehaving: The Making of Behavioral Economics (Paperback) By Richard H. Thaler $17.95
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How Brands Grow: What Marketers Don't Know By Byron Sharp Cover Image
 How Brands Grow: What Marketers Don't Know (Hardcover) By Byron Sharp $50.34
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The Paradox of Choice: Why More Is Less, Revised Edition By Barry Schwartz Cover Image
 The Paradox of Choice: Why More Is Less, Revised Edition (Paperback) By Barry Schwartz $18.99
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Strategic Marketing Management - The Framework, 10th Edition By Alexander Chernev Cover Image
 Strategic Marketing Management - The Framework, 10th Edition (Paperback) By Alexander Chernev $75.54
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It By April Dunford Cover Image
 Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Paperback) By April Dunford $18.50
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The JOLT Effect: How High Performers Overcome Customer Indecision By Matthew Dixon, Ted McKenna Cover Image
 The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover) By Matthew Dixon, Ted McKenna $29.00
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Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged By Charles MacKay Cover Image
 Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged (Hardcover) By Charles MacKay $28.97
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The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society By Azeem Azhar Cover Image
 The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society (Paperback) By Azeem Azhar $18.99
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The Edward Bernays Reader: From Propaganda to the Engineering of Consent By Edward Bernays, Nancy Snow (Introduction by) Cover Image
 The Edward Bernays Reader: From Propaganda to the Engineering of Consent (Paperback) By Edward Bernays, Nancy Snow (Introduction by) $19.95
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Buyology: Truth and Lies About Why We Buy By Martin Lindstrom, Paco Underhill (Foreword by) Cover Image
 Buyology: Truth and Lies About Why We Buy (Paperback) By Martin Lindstrom, Paco Underhill (Foreword by) $17.00
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company By Wayne McCulloch Cover Image
 The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company (Hardcover) By Wayne McCulloch $28.99
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Customer Experience Management: How to Design, Integrate, Measure and Lead By Nihat Tavsan, Can Erdem Cover Image
 Customer Experience Management: How to Design, Integrate, Measure and Lead (Paperback) By Nihat Tavsan, Can Erdem $29.50
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days By Joey Coleman Cover Image
 Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (Hardcover) By Joey Coleman $29.00
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Snoop: What Your Stuff Says About You By Sam Gosling Cover Image
 Snoop: What Your Stuff Says About You (Paperback) By Sam Gosling $16.99
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Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal By Diana Kander, Tucker Trotter Cover Image
 Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal (Hardcover) By Diana Kander, Tucker Trotter $27.99
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The Great Money Bubble: Protect Yourself from the Coming Inflation Storm By David A. Stockman Cover Image
 The Great Money Bubble: Protect Yourself from the Coming Inflation Storm (Hardcover) By David A. Stockman $27.99
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The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society By Azeem Azhar Cover Image
 The Exponential Age: How Accelerating Technology Is Transforming Business, Politics and Society (Hardcover) By Azeem Azhar $28.99
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Capitalism, Socialism, and Democracy: Third Edition (Harper Perennial Modern Thought) By Joseph A. Schumpeter Cover Image
 Capitalism, Socialism, and Democracy: Third Edition (Harper Perennial Modern Thought) (Paperback) By Joseph A. Schumpeter $19.99
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Secrets Of The 800+ Club: How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns By Terrell Dinkins Cover Image
 Secrets Of The 800+ Club: How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns (Paperback) By Terrell Dinkins $15.99
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Product-Led Growth: How to Build a Product That Sells Itself By Bush Wes Cover Image
 Product-Led Growth: How to Build a Product That Sells Itself (Hardcover) By Bush Wes $27.75
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Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results By Thomas Freese Cover Image
 Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Paperback) By Thomas Freese $18.99
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis, Morgan Brown Cover Image
 Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover) By Sean Ellis, Morgan Brown $30.00
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Waste: Consuming Postwar Japan By Eiko Maruko Siniawer Cover Image
 Waste: Consuming Postwar Japan (Hardcover) By Eiko Maruko Siniawer Email or call for price.
Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams By James Kalbach Cover Image
 Mapping Experiences: A Complete Guide to Customer Alignment Through Journeys, Blueprints, and Diagrams (Paperback) By James Kalbach $55.99
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Wanting: The Power of Mimetic Desire in Everyday Life By Luke Burgis Cover Image
 Wanting: The Power of Mimetic Desire in Everyday Life (Hardcover) By Luke Burgis $28.99
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Nudge By Richard H. Thaler, Cass R. Sunstein Cover Image
 Nudge (Hardcover) By Richard H. Thaler, Cass R. Sunstein $28.00
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