Browse Books: Business & Economics / Consumer Behavior

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond By Paco Underhill Cover Image
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Paperback) By Paco Underhill $17.00
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The Human Element: Overcoming the Resistance That Awaits New Ideas By Loran Nordgren, David Schonthal Cover Image
The Human Element: Overcoming the Resistance That Awaits New Ideas (Hardcover) By Loran Nordgren, David Schonthal $29.00
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History By Ben Mezrich Cover Image
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History (Hardcover) By Ben Mezrich $30.00
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Influence, New and Expanded: The Psychology of Persuasion By Robert B. Cialdini, PhD Cover Image
Influence, New and Expanded: The Psychology of Persuasion (Hardcover) By Robert B. Cialdini, PhD $35.00
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Contagious: Why Things Catch On By Jonah Berger Cover Image
Contagious: Why Things Catch On (Paperback) By Jonah Berger $18.99
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Winning on Purpose: The Unbeatable Strategy of Loving Customers By Fred Reichheld, Darci Darnell, Maureen Burns Cover Image
Winning on Purpose: The Unbeatable Strategy of Loving Customers (Hardcover) By Fred Reichheld, Darci Darnell, Maureen Burns $30.00
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Exactly What to Say: For Real Estate Agents By Phil M. Jones, Chris Smith, Jimmy Mackin Cover Image
Exactly What to Say: For Real Estate Agents (Paperback) By Phil M. Jones, Chris Smith, Jimmy Mackin $20.24
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Exactly What to Say: The Magic Words for Influence and Impact By Phil M. Jones Cover Image
Exactly What to Say: The Magic Words for Influence and Impact (Paperback) By Phil M. Jones $14.99
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions By Dr. Dan Ariely Cover Image
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Paperback) By Dr. Dan Ariely $19.99
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How to Win Friends & Influence People (Miniature Edition): The Only Book You Need to Lead You to Success (RP Minis) By Dale Carnegie Cover Image
How to Win Friends & Influence People (Miniature Edition): The Only Book You Need to Lead You to Success (RP Minis) (Abridged / Hardcover) By Dale Carnegie $7.95
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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible By Brian Tracy Cover Image
The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible (Paperback) By Brian Tracy $18.99
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The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company By Wayne McCulloch Cover Image
The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company (Hardcover) By Wayne McCulloch $28.99
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Dumb Money: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees   (Previously Published as The Antisocial Network) By Ben Mezrich Cover Image
Dumb Money: The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees (Previously Published as The Antisocial Network) (Paperback) By Ben Mezrich $19.99
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Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged By Charles MacKay Cover Image
Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged (Hardcover) By Charles MacKay $33.71
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This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin Cover Image
This Is Marketing: You Can't Be Seen Until You Learn to See (Hardcover) By Seth Godin $25.00
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The JOLT Effect: How High Performers Overcome Customer Indecision By Matthew Dixon, Ted McKenna Cover Image
The JOLT Effect: How High Performers Overcome Customer Indecision (Hardcover) By Matthew Dixon, Ted McKenna $31.00
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life By Rory Sutherland Cover Image
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Paperback) By Rory Sutherland $19.99
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Pre-Suasion: A Revolutionary Way to Influence and Persuade By Robert Cialdini, Ph.D. Cover Image
Pre-Suasion: A Revolutionary Way to Influence and Persuade (Paperback) By Robert Cialdini, Ph.D. $19.99
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Flawless: Lessons in Looks and Culture from the K-Beauty Capital By Elise Hu Cover Image
Flawless: Lessons in Looks and Culture from the K-Beauty Capital (Hardcover) By Elise Hu $29.00
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The Data Detective: Ten Easy Rules to Make Sense of Statistics By Tim Harford Cover Image
The Data Detective: Ten Easy Rules to Make Sense of Statistics (Paperback) By Tim Harford $18.00
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Misbehaving: The Making of Behavioral Economics By Richard H. Thaler Cover Image
Misbehaving: The Making of Behavioral Economics (Paperback) By Richard H. Thaler $17.95
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The Edward Bernays Reader: From Propaganda to the Engineering of Consent By Edward Bernays, Nancy Snow (Introduction by) Cover Image
The Edward Bernays Reader: From Propaganda to the Engineering of Consent (Paperback) By Edward Bernays, Nancy Snow (Introduction by) $19.95
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Laws of UX: Using Psychology to Design Better Products & Services By Jon Yablonski Cover Image
Laws of UX: Using Psychology to Design Better Products & Services (Paperback) By Jon Yablonski $55.99
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Predictably Irrational, Revised and Expanded Edition By Dan Ariely Cover Image
Predictably Irrational, Revised and Expanded Edition (Paperback) By Dan Ariely $17.99
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How Brands Grow: What Marketers Don't Know 1st Edition By Byron Sharp Cover Image How Brands Grow: What Marketers Don't Know 1st Edition (Kobo eBook) By Byron Sharp $9.99
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It By April Dunford Cover Image Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kobo eBook) By April Dunford $7.00
The Paradox of Choice: Why More Is Less, Revised Edition By Barry Schwartz Cover Image
The Paradox of Choice: Why More Is Less, Revised Edition (Paperback) By Barry Schwartz $18.99
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Emotional Design: Why We Love (or Hate) Everyday Things By Don Norman Cover Image
Emotional Design: Why We Love (or Hate) Everyday Things (Paperback) By Don Norman $17.99
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Happy Money: The Science of Happier Spending By Elizabeth Dunn, Dr Michael Norton Cover Image
Happy Money: The Science of Happier Spending (Paperback) By Elizabeth Dunn, Dr Michael Norton $17.99
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The Language of Trust: Selling Ideas in a World of Skeptics By Michael Maslansky, Scott West, Gary DeMoss, David Saylor Cover Image
The Language of Trust: Selling Ideas in a World of Skeptics (Paperback) By Michael Maslansky, Scott West, Gary DeMoss, David Saylor $24.00
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Outcomes Over Output: Why customer behavior is the key metric for business success By Joshua Seiden Cover Image
Outcomes Over Output: Why customer behavior is the key metric for business success (Paperback) By Joshua Seiden $16.63
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Nudge: Improving Decisions About Health, Wealth, and Happiness By Richard H. Thaler, Cass R. Sunstein Cover Image
Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardcover) By Richard H. Thaler, Cass R. Sunstein $22.00 Email or call for price
Mixed Signals: How Incentives Really Work By Uri Gneezy Cover Image
Mixed Signals: How Incentives Really Work (Hardcover) By Uri Gneezy $28.00
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Oversubscribed: How to Get People Lining Up to Do Business with You By Daniel Priestley Cover Image
Oversubscribed: How to Get People Lining Up to Do Business with You (Paperback) By Daniel Priestley $24.99
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Purple Cow, New Edition: Transform Your Business by Being Remarkable By Seth Godin Cover Image
Purple Cow, New Edition: Transform Your Business by Being Remarkable (Hardcover) By Seth Godin $27.00
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Behavioural Economics: A Very Short Introduction (Very Short Introductions) By Michelle Baddeley Cover Image
Behavioural Economics: A Very Short Introduction (Very Short Introductions) (Paperback) By Michelle Baddeley $12.99
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Strategic Marketing Management - The Framework, 10th Edition By Alexander Chernev Cover Image
Strategic Marketing Management - The Framework, 10th Edition (Paperback) By Alexander Chernev $98.32
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Secrets Of The 800+ Club: How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns By Terrell Dinkins Cover Image
Secrets Of The 800+ Club: How to Raise Your Credit Score, Maintain Good Credit, and Live the Life of Unicorns (Paperback) By Terrell Dinkins $15.99
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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days By Joey Coleman Cover Image
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (Hardcover) By Joey Coleman $29.00
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Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged By Charles MacKay Cover Image
Extraordinary Popular Delusions and The Madness of Crowds: All Volumes - Complete and Unabridged (Paperback) By Charles MacKay $22.91
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Nudge By Richard H. Thaler, Cass R. Sunstein Cover Image
Nudge (Hardcover) By Richard H. Thaler, Cass R. Sunstein $28.00
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Irreplaceable: How to Create Extraordinary Places that Bring People Together By Kevin Ervin Kelley Cover Image
Irreplaceable: How to Create Extraordinary Places that Bring People Together (Hardcover) By Kevin Ervin Kelley $28.00
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Mindstuck Mastering the Art of By Michael McQueen Cover Image
Mindstuck Mastering the Art of (Hardcover) By Michael McQueen $29.95
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand By Al Ries, Laura Ries Cover Image
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (Paperback) By Al Ries, Laura Ries $19.99
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Economix: How Our Economy Works (and Doesn't Work),  in Words and Pictures By Michael Goodwin, Dan E. Burr (Illustrator), David Bach (Foreword by), Joel Bakan (Introduction by) Cover Image
Economix: How Our Economy Works (and Doesn't Work), in Words and Pictures (Paperback) By Michael Goodwin, Dan E. Burr (Illustrator), David Bach (Foreword by), Joel Bakan (Introduction by) $22.99
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Customer Centricity: Focus on the Right Customers for Strategic Advantage By Peter Fader Cover Image
Customer Centricity: Focus on the Right Customers for Strategic Advantage (Paperback) By Peter Fader $17.99
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Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition By Claus Ebster, Marion Garaus Cover Image
Store Design and Visual Merchandising, Second Edition: Store Design and Visual Merchandising, Second Edition (Paperback) By Claus Ebster, Marion Garaus $21.99
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Be Amazing or Go Home: Seven Customer Service Habits that Create Confidence with Everyone By Shep Hyken Cover Image
Be Amazing or Go Home: Seven Customer Service Habits that Create Confidence with Everyone (Paperback) By Shep Hyken $21.59
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