La mano emergente (Paperback)

La mano emergente By Oscar Howell Cover Image
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There are three billion Internet and smartphone users. Every day, these users generate more data than humanity created, on a material level, in the last five thousand years. During the XXI century, Internet influencers sway both the public and private sectors without the State. This is a recent phenomenon that matches the power that businesses have in our purchases (visible agents), and those that control the market (invisible agents). This book discusses the need to understand activism and online public participation in order to innovate and design new business models that will create markets for new consumers and entrepreneurs. 

About the Author

Oscar Howell was born in San Jose de Costa Rica. He attended Harvard University and the Massachusetts Institute of Technology (MIT). During the last 20 years, Oscar has authored several articles and papers pertaining to technology. In addition to his vocation as a writer, he has forged a successful career in technology, innovation and commerce.  

Product Details
ISBN: 9788416938759
ISBN-10: 841693875X
Publisher: Malpaso Editorial
Publication Date: August 1st, 2021
Pages: 288
Language: Spanish