American Automobile Advertising, 1930-1980: An Illustrated History (Paperback)

American Automobile Advertising, 1930-1980: An Illustrated History By Heon Stevenson Cover Image
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This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.

Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

About the Author

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.

Product Details
ISBN: 9781476693477
ISBN-10: 1476693471
Publisher: McFarland & Company
Publication Date: April 14th, 2023
Pages: 294
Language: English