Indian Movie Entrepreneurship: Not Just Song and Dance (Hardcover)

Indian Movie Entrepreneurship: Not Just Song and Dance By Rajeev Kamineni, Ruth Rentschler Cover Image
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One of the world's most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form part of the larger picture.

The reader is then offered a glimpse into the actual process of making a film

from day zero to release day. The key players in the Indian movie ecosystem are

analysed, with the central role of the producer highlighted. Concluding with a look

into the future of the entrepreneurial process in the Indian movie industry, the

authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of

the Indian movie industry, the book provides a sneak peek into the business

landscape of India more broadly.

About the Author

Rajeev Kamineni was actively involved in the production, marketing and business development of 14 movies in the Indian movie industry. He was a member of the board of the Indo Cine Appreciation Foundation (ICAF), and an organising committee member of the Chennai International Film Festival (CIFF). Ruth Rentschler OAM has more than 20 years' experience in services, arts and cultural management; and leadership in hospitality, the creative industries and academia. She has similar experience working in governance, management and marketing in the non-profit sphere at local, state, national and international levels. She was Head of the School of Management and Professor of Arts and Cultural Leadership at the University of South Australia.

Product Details
ISBN: 9781138393837
ISBN-10: 1138393835
Publisher: Routledge
Publication Date: June 3rd, 2020
Pages: 134
Language: English
Series: Mastering Management in the Creative and Cultural Industries