Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business (Hardcover)
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Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak's insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto--a premier inventory management solution provider for franchise and independent dealers--and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car wholesalers face today. With today's technology and data science, used-car valuation is growing ever stronger in the wholesale industry despite the recent global pandemic. Yet dealers are still settling for too little when they sell. Pollak teaches techniques of mindful curation, double-barreled business, and his very own Project Bluebird Guaranteed Profit Model to outline how car dealers can turn a net profit on their wholesale inventory. You can expect: --Greater understanding of the disparity between dealers and top-performing wholesalers.
--A comprehensive and controllable method to achieve consistent wholesale profits every month.
--A new perspective on the wholesale market as an efficient, transparent, and profitable business.
--And much more. The car industry is one of the most innovative in the world, yet its wholesalers face financial challenges that can drive them out of business. Pollak's expertise as a leader in the field grants him unmatched prestige. His concrete solutions for wholesalers will uplift not just their businesses, but the car industry as a whole.
About the Author
Dale Pollak was born into the car business. His father started as an independent used vehicle dealer before owning a Buick-American Motors-Jeep-Renault dealership. After graduating from the Kelley School of Business at Indiana University, Dale joined the family business, as he and his father opened Pollak Cadillac. Years later, during the rise of the internet, Dale founded vAuto and led his company to become the premier inventory management solution provider for franchise and independent dealers. He also pioneered the Velocity Method of Management(R), which has been adopted by thousands of dealers. With those successes under his belt, Dale and vAuto joined the family of Cox Automotive, where he now serves as executive vice president. At Cox, he drives innovation across multiple divisions to help dealers increase efficiencies, sales volumes, and profitability. Dale has written five books, a best-selling series detailing the Velocity Method, Like I See It, Gross Deception, and Whole Truth.