Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 (Hardcover)

Damsels in Design: Women Pioneers in the Automotive Industry, 1939-1959 By Constance Smith Cover Image
$34.99
Email or call for price

Description


In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

About the Author


Constance Smith holds a bachelor of fine arts and a masters' degree in industrial design from Pratt Institute. After joining GM's Advanced Studio, she worked on the development ofTN LCDs.


Product Details
ISBN: 9780764354359
ISBN-10: 0764354353
Publisher: Schiffer Publishing
Publication Date: February 28th, 2018
Pages: 192
Language: English